FACULTY PROFILE

Education
Ph D 2025 Indian Institute of Management Kozhikode
BE 2018 Jadavpur University 
Experience
July 2026 – Till Date Assistant Professor, Rajiv Gandhi Institute of Petroleum Technology, Bengaluru Campus
  1. Information Technology for Managers
  2. Introduction to Information Technology
  3. Operations research

My research focuses on Business Analytics, Information Systems, Artificial Intelligence, and Digital Platforms, with an emphasis on understanding technology adoption and user behavior through large-scale data analytics. My work integrates Natural Language Processing (NLP), Machine Learning, Explainable AI (XAI), Big Data Analytics, Text Mining, and Econometric Modeling to generate actionable insights for organizations and policymakers. 

As an Assistant Professor at RGIPT Bengaluru, I contribute to teaching, research, curriculum development, and student mentoring. I also serve as the Hostel Warden and actively support interdisciplinary research, industry engagement, and academic initiatives that promote innovation, professional development, and collaborative learning.

  1. Basu, B., Chakraborty, D., & Kar, A. K. (2024). How can we improve buyer experiences for the operations of e-grocery platforms? Towards a unified framework for digital service operations. International Journal of Production Economics, 109417. [ABDC-A; ABS-3; IF: 10; VHB-B; SJR-Q1]
  2. Basu, B., Roy, S. K., & Apostolidis, C. (2025). Unveiling the charisma of Artificial Intelligence: How Voice Assistants captivate users and emotionally influence user experience. Psychology & Marketing, 42(9). [MKT-BIG15; ABDC-A; ABS-3; IF: 9.1; VHB-B; SJR-Q1].
  3. Basu, B., Kar, A. K., & Sen, S. (2024). Antecedents of User Experience in the Immersive Metaverse Ecosystem: Insights from Mining User Reviews. Communications of the Association for Information Systems, 55(1), 13. [ABDC-A; ABS-2; IF: 2.2; VHB-B; SJR-Q1]
  4. Basu, B., Sebastian, M. P., & Kar, A. K. (2025). What Affects User Experience of Shared Mobility Services? Insights from Integrating Signaling Theory and Value Framework. Information Systems Frontiers, 1-23. [ABDC-A; ABS-3; IF: 8.3; VHB-B; SJR-Q1]
  5. Basu, B., Sebastian, M. P., & Kar, A. K. (2024). What affects the promoting intention of mobile banking services? Insights from mining consumer reviews. Journal of Retailing and Consumer Services, 77, 103695. [ABDC-A; ABS-2; IF: 13.1; VHB-B; SJR-Q1]
  6. Basu, B., Mandal, S., & Kar, A. K. (2025). Beyond and beneath the Metaverse dazzle: The interplay of VR and blockchain-based social exchanges and affordances in determining NFT trading user experience. Journal of Retailing and Consumer Services, 84, 104180. [ABDC-A; ABS-2; IF: 13.1; VHB-B; SJR-Q1]
  7. Basu, B., & Bose, I. (2026). Will You Pin (e) for It? Understanding Gratifications that Drive User Experience on Bookmarking Platforms. Information Systems Frontiers, 1-19.
  1. Part of DPGC group
  2. Hostel warden

Published in leading ABDC-A/ABS-ranked journals, including Psychology & Marketing, International Journal of Production Economics, Journal of Retailing and Consumer Services, Communications of the Association for Information Systems, and Information Systems Frontiers. Served as a reviewer for leading international journals with over 90 peer reviews and actively collaborates with researchers from India and abroad in the areas of AI, Business Analytics, and Information Systems.

Business Analytics, Artificial Intelligence (AI), Information Systems (IS), Machine Learning, Natural Language Processing (NLP), Digital Platforms, and Data-Driven Decision Making.

Dr Bibaswan Basu

Assistant Professor
Big Data Analytics
;